Our story

Having grown up in the golden city of Pforzheim, diamonds and jewelry have been with me since I was a kid. With a Graduate Gemologist diploma from the Gemological Institute of America (GIA) – one of the most renowned programs in the world for diamonds and gemstones – I took this knowledge to a professional level.

During a market analysis, I realized that most men want to give their partner a special engagement ring, but often don't know how to recognize the real quality.

That's exactly why I created this shop.

Our goal is to make buying an engagement ring simple, transparent, and trustworthy. We clearly explain what matters when it comes to diamonds, craftsmanship, and materials – and we offer handmade, artisan-quality engagement rings at a fair price.

Every request is unique. That’s why we don’t just want to offer you the right ring, but also give you the knowledge to make the right decision with confidence.

We’re excited to be able to support you in this important step of your life.

Alexander Scholl